Or alternatively we could title this post OMFG NAILS INC WHY ARE YOU SO AMAZING?
Finally the Pretty Serious store has launched and orders are making their way to happy customers so I can stop spending every moment thinking (stressing) about the house that Kaz built. I’m finally free to talk about other things. And what do I want to talk about? I want to tell you all about how much I freakin LOVE Nails Inc.
I REALLY love Nails Inc (yes yes I know they don’t use capitals in their name but that irks me. And this is my blog). This is no secret, I know – I’ve said it a thousand times before. I own a LOT of Nails Inc polishes which you’ve all seen from time to time. But thinking about it, in terms of quality, design and formula I think it’s time to finally admit that Nails Inc is my favourite current brand. Well apart from Pretty Serious that is, but that’s because I’m horrifically biased.
Nails Inc really is a brand that’s gone from strength to strength and it’s gotten to the point where I want pretty much want everything that they release. Let’s take a look at some of the newest releases.
Exhibit A – Nails Inc Sprinkles Collection
Seriously? Are you shitting me? These are freaking GORGEOUS. I love a brand that takes note of current trends and gives the people what they want. Bloggers have been doing the “jelly sandwich” mani for a long time by layering glitters between regular polish. Deborah Lippmann highlighted the trend when she came out with Candy Shop, which was basically Happy Birthday in a pink base. I like my Lippmann polishes, but I think these four are much more inspired. I’ve always said that you don’t have to be first you just gotta be the best and Nails Inc have nailed it if you’ll pardon the pun! Pudding Lane is a definite favourite from the collection for me. Very unique!
Exhibit B – Nail Jewellery Collection
Okay really, it’s time to crack out the tinfoil hat because Nails Inc are CLEARLY stealing my brain waves while I’m sleeping. I mentioned earlier that Nails Inc seem to be taking notice of what’s popular right now and chunky oddly shaped glitters are where its at. They’ve followed up their Special Effects 3D Glitters nicely with this line – The silver and green are especially interesting. The green is iridescent flakes and glitter while the silver has mirror like shards of silver glitter. Just amazing. And OMG MATCHING CAPS. GET IN MY HELMER YOU GUYS.
Exhibit C – Fishnet Magnetic Nail Polish
Just when we thought that we were completely over the magnetic trend, Nails Inc come out with something unique and amazing. I love everything about Spitalfields – the colour is fabulous and the pattern that the new magnet creates is unlike anything I’ve ever seen before. So many brands have all been bringing out their additions to the magnetic craze, but it’s Nails Inc that have come along and created something new. Truly innovative.
Exhibit D – Jubilee Crystal Cap Nail Polish
I’m totally enamored with the entire Crystal Cap line to begin with, but when I set my peepers on this beauty it was love at first sight. Of all the polishes I have listed today, this is the one I have bought. There was no way I was missing out on this one! Crystal Cap polishes are LE to begin with, but this one is a glitter as well! Nails Inc also have a section on their site where you can design your own Crystal Cap polish which I have yet to do. I’m worried if I start I’ll end up blowing a LOT of money!
So with that evidence submitted, you can see how I’ve come to the verdict that Nails Inc is UH-MAY-ZING. My only problem? Availability. I end up buying most of mine on eBay or relying on the generosity of friends to mule for me from either Sephora in the US or Nails Inc themselves in the UK. As far as I am aware, there is no Australian distributor.
Although funnily enough, Nails Inc is on sale at Ozsale at the moment for $14.00 with some awesome shades available.
Charing Cross, Eden Grove
Chesham Street, Symons Street
Edinburgh Gate, Buckingham Palace
Franklins Row, Regents Palace
To finish up this post, I thought I’d share some of my favourite Nails Inc polishes. If you haven’t tried this brand, you are definitely missing out. Better than Chanel. Better than NARS. Better than Illamasqua. Serious quality right here.