Greetings pals and gals (that’s a Grease quote, I am not saying that the gals are not my pals, I hope you’re all my pals actually).
Today I am going to talk about the Essie Retro Revival collection and how I think they completely missed the mark with something that could have been incredible. We all held our breath and eagerly awaited the re-release of the iconic Essie shade Starry Starry Night only to have them punch us in the gut. You’ve read the reviews – it’s nowhere near the same, the formula is sub-par… How could something that is literally SO SIMPLE have gone so horrifically wrong.
You would think that even if they had lost the recipe or did not have an original bottle in their possession that R&D would have gone out and bought an exorbitantly overpriced bottle from eBay just for authenticity’s sake? I am pretty sure if I can afford to shell out $200+ for Streetwear Hippy Dippy for Pretty Serious that a multi million dollar company like Essie could do the same for Starry Starry Night. I just have to assume that they don’t care. And they thought close enough would be good enough, like when the Cannon Group made the Masters of the Universe movie in the 80’s. Why in the hell did He-Man wear a cape in that movie? Why is there blue glitter in the new SSN?
I have a huge Night Sky polish bible post in the works but as I am still missing some key shades it will probably take me a while to complete. In the mean time you can check out Christine’s review of the new SSN vs the old SSN vs Pretty Serious Eye of Copernicus. Spoiler Alert – you probably need Eye of Copernicus.
This post however was inspired by watching Karina Kaboom’s wonderfully honest review of the new Essie collection and how they really dropped the ball with the colours they picked for revival. I’m pretty knowledgable about past Essie gems so I figured I would have a crack at my own retro revival collection to accompany a (proper) re-release of SSN. Drumroll please
VIVA LA VESPA
I know, I know. They released Sexy Divide a few years back and they are kind of the same… Well they aren’t close enough. VLV is still a much coveted vintage Essie purple. It’s one of those gorgeous, glowing vibrant purples that you just need in your collection. Why they didn’t pick this one is just beyond me.
VIP or ASIAN AMETHYST
I have both of these and although there are slight differences between the two, the base colour is just too close to call, and the green shimmer in AA is almost undetectable on the nail. That being said, VIP is like a darker, moodier purple sister to VLV and definitely should have been included. It also has a delicate silver shimmer throughout.
Please forgive my swatch of this one, it’s really old. You know, I get that since they are also a “salon” company that they were trying to keep things salon friendly, but they have EVERY OTHER COLLECTION EVER to do that. Take a risk Essie! Why not bring back this gorgeous creamy yellow pastel that everyone loved!
Seriously, I just freaking give up, Essie. I give up. HOW could you do a retro revival collection and NOT INCLUDE DG? HOW? Many moons ago you guys made a KELLY GREEN METALLIC JELLY (which is a feat of unbelievable skill IMO) and then promptly forgot about it. The base shade number (282) is close to SSN (295) so I would assume it is from around the same time. Side note – I once emailed Essie for info about Dominica Green and they had no effing idea what I was talking about. I should have known this Retro Revival collection would be terrible, but you made me dream Essie. YOU MADE ME DREAM.
To be honest, I picked this one because I know they would want a red, but seriously it is SO gorgeous and it belongs with SSN. Forever and ever. The glitter isn’t just red – it has this amazing fiery orange cast that is unique among my red glitter shades. Particle size is a bit larger too but it makes it so flashy. This would have been a perfect fit for the Retro Revival collection.
I could have made up TWO WHOLE Retro Revival collections without resorting to that sheer streaky nonsense they went with. I guess the moral of the story here for Essie is if you want to do something like this, make sure you know your shit first. And if you don’t, do your homework or find someone who does.